Creative eWorld
 

Search Engine Marketing (SEM)


  •  SEM 


  •   SEO 


  •  SMO 


  •   E-Survey 


  • Branded
    Entertainment -
    Games
  • Email
    Marketing

  • SMS
    Marketing

  •  QR Code 


  • Mobile/Web
    Advertising

  •  E-Card 



Search Engine Marketing (SEM)

Boost Traffic to your website!
Drive targeted leads to your business with our managed Pay Per Click (PPC) Online
Marketing Service which includes:
  • Qualified leads to drive potential customers to your website
  • On-going campaign that works with any budget
Search Engine Marketing (SEM) = the use of sponsored listing with relevant keywords to drive highly qualified leads to a website.

 
Review Your Objectives
Pay Per Click services start with discussing your business and the goals you want to achieve.
Get Your Customized Pay per click Advertising Plan
Next, we research keywords that customers could use in search engines to find products and services like yours. Then we create enticing ads that customers will want to click.
Tracking
Our services drive leads through email, landing pages on your website, and form submissions. Monthly reporting gives you full insight into the performance of your Pay Per Click marketing campaign.
Campaign Improvements
As time goes on, we analyze the results and make improvements to your PPC advertising campaign to make it even more effective.
 

Search Engine Marketing (SEM)
 
   
Highly Targeted Audience   Ease of Management
Minimal Wastage   Measurable Performance
Cost-Effective   Enhanced Brand Equity
Geo-Targeting Possible    
 


Comparison Between SEM and SEO
  SEM SEO
Listings Sponsored Results/Paid Listings based on CPC or PPC Organic Results / FREE Listings based on keyword relevance
Time Frame Campaign can commence within very short time frame & anychanges can also be reflected almost immediately Continuous process - requires min. 3 - 6 months to show results
Keywords Covers more keywords; cost per keyword is much lower main keywords only to cover the business basics; cost per keyword is more expensive
Customization Can be customized according to branding guidelines, campaign objectives or preferences Not able to customize to individual campaigns, or control descriptions
Credibility Sponsored ads are crafted & planned, hence often viewed with doubts as any paid advertising Organic listings are harder to manipulate & hence enjoy more credibility
Measurement Easy to measure ROI & CPA Difficult to determine ROI & CPA
Targeting Can be highly targeted in terms of geographical locations, consumers' demographics & behavioral patterns Geographical targeting is tricky & requires tenacious tweaking
Ranking Easier to determine ranking & achieve prominence Ranking is tricky & not easy to predict or achieve


Search Engine Optimization (SEO)

People using search engines are your niche customers.
We can optimize your website to improve ranking and increase visibility.

Search Engine Optimization (SEO) = fine tuning a website to generate listing positions at natural listings in search engine results.
Search Engine Optimization (SEO)
 
Advantages:    
Organic Listings   Low Recurring Cost
SEO targets to gain organic listings on a search result page whenever someone searches for the keywords describing the business. As these listings are independent results of the search engines own indexing algorithms, it usually gets more credibility and trust.
 
Natural listings are sometimes also referred to as the “FREE” listings, since businesses or web link owners pay nothing regardless of the total number of impressions and click-throughs.
 


Comparison Between SEM and SEO

  SEM SEO
Listings Sponsored Results/Paid Listings based on CPC or PPC Organic Results / FREE Listings based on keyword relevance
Time Frame Campaign can commence within very short time frame & anychanges can also be reflected almost immediately Continuous process - requires min. 3 - 6 months to show results
Keywords Covers more keywords; cost per keyword is much lower main keywords only to cover the business basics; cost per keyword is more expensive
Customization Can be customized according to branding guidelines, campaign objectives or preferences Not able to customize to individual campaigns, or control descriptions
Credibility Sponsored ads are crafted & planned, hence often viewed with doubts as any paid advertising Organic listings are harder to manipulate & hence enjoy more credibility
Measurement Easy to measure ROI & CPA Difficult to determine ROI & CPA
Targeting Can be highly targeted in terms of geographical locations, consumers' demographics & behavioral patterns Geographical targeting is tricky & requires tenacious tweaking
Ranking Easier to determine ranking & achieve prominence Ranking is tricky & not easy to predict or achieve


Social Media Optimization (SMO)

Social Media Marketing has become one of the most important and essential component for a successful marketing campaign.

Whether it is Facebook, Twitter, LinkedIn, YouTube or Blogs etc, the sheer number and variety of social platforms available has allowed companies to reach out to both existing and new customers online at a much faster pace than any traditional marketing medium.

At Creative eWorld, we help our customers tap on the great potentials of Facebook to increase their websites' traffic, enhance their brand authority, engage with customer to improve interaction & build customer loyalty on a personal level. With more than 800 million active users worldwide, Facebook has not only make word of mouth referrals possible, but happening at an accelerated pace.

One distinct advantage of Facebook is that the platform allows companies to target their advertisements based on geographical locations, demographics and specific keywords on users' Facebook profiles. Our efficient advertisement management strategy gives customers the control to minimize advertising wastage by reaching out to the right people, at the right time and at the right place.
Social Media Optimization (SMO)
Take your business Social! Adding Applications to your Facebook page will help it stand out to capture more "likes" and turn those "likes into leads"!

Unlock the power of Facebook with our easy to use VIRAL apps to engage, motivate Fans and Build Your Brand!
Build your brand on Facebook
Simple social promotion
Unlock all the apps
Motivate and excite your customers

Apps for everything:

 
Welcome Like
First impression "fan only" page which requires users to click "Like" before they can access any featured contents.
Photo Gallery
Huge images help promote your business. Our Photo Gallery app features up to 20 images (with cool lightbox effect) that highlights and showcases your best visual assets. Show off your products, your team and your services now!
Map Locations
Give them a map, and make it easy for your fans and friends to find you, your brand, or a special event offline. Display your desired locations and let your site visitors get directions in seconds with a single click!
Fan Contact
Contact forms to capture valuable information directly from your fan page. Features including Required Fields Checking, AJAX submitting and CAPTCHA anti-Spam Control
Viral Video
This app is perfect for showcasing the release of a great new video by displaying a single large format YouTube® video on your page. An optional comments box encourages the chatter around your video, driving additional awareness and traffic to the Page. Don't worry comments can also be turned off anytime!
 

 
Premier Apps
Refer Gate
Explosively drive up your fan count! You Fans needs to refer your page to friends via sharing on their own timeline before they can interact further. Giving you a large audience to message, activate promotions, and push out must-have contents.
Invite Gate
Unlike Refer Gate, instead of sharing, users need to invite a certain number of their Facebook friends to your Fan Page before they can interact further. It’s another perfect way to build your fan base!
Recommend Friend
Your Fans can simply recommend to non-Facebook friends via email on the page itself conveniently, while you capture the email address and build a bigger email list!
Like Exchange
Fans need to exchange a Like for a free download, a coupon code or pretty much anything you want. By clicking Like, they’ll promote your site to their friends, followers and colleagues… who may also want to pay with a like.
Sweepstakes
Increase engagement, spread the word with sweepstakes and grow your fans! Each Fans get one entry chance and every time one of their Facebook friends joins the sweepstake they get an extra entry!
Offer Reminder
A Pop-up alert box to remind your fans to visit a specific Facebook page so that they’ll never missed the information! Especially useful if you have a lot of other on-going promotions or offers!
Fan Mail
Great for users that prefer to use other contact email ( instead of face book acct email) to subscribe to newsletters. Give away a “freebee” (like an voucher, or discount) to fans in return for their email addresses!
Product Discussion
Featured your product with description and photos. Allow users to give their feedbacks directly via Facebook comments. Each time anyone does that a message will be posted on their wall for all of their friends to see.
Group Deal
A special offer on your Fan Page that can only be "unlocked" if they get a number of their friends to access too!
Access Code
Inform your users to check regularly for a surprise code on your wall, in which they will need to enter on the page before they can grab that special offer!
 


 
Brand awareness   Monitoring and Analyzing your advertisement’s monthly statistics
Engaging and retaining customers   Monitor brand reputation
 


E-Survey

Viewing feedbacks and acting upon them is the key to continuous growth.
Let us show you how eSurvey can reduce cost, improve processes and increase productivity.

Our e-Survey, Survey Workbench, is an integrated survey platform for organizations to collect feedback from customers, employees, partners and stakeholders.

 
   
Increase customer satisfaction , create long-term relationships   Facilitate time-critical actions
Increase profitability  
 
     
Create online surveys easily from Word documents   Manage and control survey invitations   Deploy online surveys using our build-in e-mail engine   Analyze surveys and share reports with anyone online
 
Customer Satisfaction Survey   Product Feedback Survey
Training Feedback Survey   Market Research Survey
Employee Opinion Survey   Course Evaluation Survey
 

Many companies ranging from SMEs to large multinationals, government agencies and educational institutions, rely on Survey Workbench to turn valuable feedback from employees, customers and the general public into actionable information. Here are some of them:

• National University of Singapore
• Sony Electronics Asia Pacific
• Resort World at Sentosa
• Infocomm Development Authority of Singapore   (IDA)
• Ministry of Manpower
• Ministry of Education
  • National Technology University
• MobileOne Ltd
• Singapore Airlines Ltd
• Ministry of Health


Branded Entertainment - Games

Gaming elements can attract and retain people's attention. This is Golden Advertising.
Let us create games to engage your customers and convey information.

From conception to completion, we have produced many games for businesses and organizations.

 
Capture focused attention from targeted audience   Build brand image
Relay vital information   Create bond between targeted audience and your brand
 

Choose from ready-made game templates or conceptualize a game from the beginning.

Games and mini-games can be launched on Facebook, corporate website, or on iPhone!


Email Marketing

Build Loyal Customers with Email Marketing
Make email marketing a part of your customer relationship efforts

Targeted message, relatively inexpensive and high ROI is why email marketing is so popular.
From designing, blasting to tracking the email campaigns, we offer you the full package.

Email Marketing = a form of direct marketing which uses Email as a mean of communicating marketing message to audiences.

   
• Providing Information • Building Relationships • Promoting Sales
     
 
   
Relatively Inexpensive   Proactive Marketing
Fast and Flexible   Allows Forwarding and Feedback
High ROI   High Popularity
Performance Tracking   Targeted Message
 

Why Email Marketing?

Cost-effective
Electronic Direct Mailers (EDMs) is one of the most cost-effective online marketing options to use when companies want to reach a large numbers of targeted audience.

Extensive Reach
Email marketing allows the dissemination of information to a wider range of specific prospects as compared to other methods such as direct mailing or newsletters, for which reach is often constrained by cost.

Performance Tracking
The performance of an email blast can be easily tracked & measured via read receipts, bounced messages, auto-responders, unsubscribe requests and click-through. These results allow senders to analyze the reach of the email marketing messages (via open rate), its consequences (negative or positive) and correlate them to sales generated.

Fast & Flexible
Delivery time is measured in seconds or minutes, as compared to traditional snail mail which may take up to days depending on the geographic location.

The email can also be customized depending on content and its intended recipients. Email can then be sent with either plain text, graphics or attached files.

Allows Forwarding & Feedback/Interactions
Email messages can be forwarded to the next person easily by its recipients, hence broadening the reach of the marketing messages. By using links provided in the email, recipients are respond instantly to request for future emails or other messages to be delivered automatically. They can also sign up for memberships, update profiles and interests, or register for events conveniently.

Above are advantages of Email Marketing that traditional mailing methods either cannot offer or only possible at a higher cost with longer time taken.

SMS Marketing

Reach thousands in a flash.
An effective marketing channel to spread news, products and promotions.

• Marketing a product • Send Annoucements • Notify about promotions or events
     

 
Relatively Inexpensive
  High ROI
Proactive Marketing   High Popularity
Fast and Flexible   Targeted Message
 


QR Code

QR Codes are incredibly useful mobile Marketing tool.
Simply scanning a text is way easier than typing it on a tiny on-screen keyboard. Save your visitors time & thus increase the click rates!
 
What Is A QR Code And Why Do You Need One?

QR is short for Quick Response (they can be read quickly by a cell phone). It is a incredibly useful mobile marketing tool. They are used to take a piece of information from a transitory media and put it in to your cell phone.

QR Codes could be seen in a magazine ad, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.

The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links and text.

The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, almost all modern cell phones can scan them.

How will Google see them?

If you add them to your website, the search engines will see that your pages have changed, and that you are updating pages. The search engine will see a new image and index it accordingly. At some point soon, the search engines will likely recognize QR codes and possibly index the content in them.

Will your customers use them?

Today, many have used and have appreciated it .And those who don’t, will certainly be inquisitive, which may open the door for conversation and a potential sale.

How could you use a QR code?

Your business, no matter how small or large, could use QR codes in a number of ways. You might auto generate one next to every product on your web site containing all the product details, the number to call and the URL link to the page.

You could add a QR code to your business card containing your contact details so it is easy for someone to add you to their contacts on their cell phone.

Add them to any print advertising, flyers, posters, invites, TV ads etc containing:

  • Product details
  • Contact details
  • Recipes details
  • Application details
  • Offer details
 
  • Event details
  • Competition details
  • A coupon
  • Twitter, Facebook, MySpace IDs
  • A link to your YouTube video

 


Mobile / Web Advertising

Communicate marketing messages dynamically in the online world or Bring it to the massive crowd of mobile device users.
Let us assist you in getting the most and staying ahead in the world of digital advertising.

Web Advertising = advertising, usually banner with text and images, over the internet.
Mobile Advertising = advertising on mobile apps, usually in the form on banner with text and images.

Mobile,Web Advertising

E-Card

An e-Card can reach thousands.
Show your clients that you remember and care for them. Choose from our many designs or have one unique crafted for you.

Send an e-Card during festive season or when there is a special day or event.

E-Card

 
Economical way for Branding and to let your Clients Remember You   Convenient and Environmental-Friendly
Add Traffic to your Website
(by including a link on your eCard)
 

 

 


QR Code

QR Codes are incredibly useful mobile Marketing tool.
Simply scanning a text is way easier than typing it on a tiny on-screen keyboard. Save your visitors time & thus increase the click rates!

 
What Is A QR Code And Why Do You Need One?

QR is short for Quick Response (they can be read quickly by a cell phone). It is a incredibly useful mobile marketing tool. They are used to take a piece of information from a transitory media and put it in to your cell phone.

QR Codes could be seen in a magazine ad, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.

The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links and text.

The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, almost all modern cell phones can scan them.

How will Google see them?

If you add them to your website, the search engines will see that your pages have changed, and that you are updating pages. The search engine will see a new image and index it accordingly. At some point soon, the search engines will likely recognize QR codes and possibly index the content in them.

Will your customers use them?

Today, many have used and have appreciated it .And those who don’t, will certainly be inquisitive, which may open the door for conversation and a potential sale.

How could you use a QR code?

Your business, no matter how small or large, could use QR codes in a number of ways. You might auto generate one next to every product on your web site containing all the product details, the number to call and the URL link to the page.

You could add a QR code to your business card containing your contact details so it is easy for someone to add you to their contacts on their cell phone.

Add them to any print advertising, flyers, posters, invites, TV ads etc containing:

  • Product details
  • Contact details
  • Recipes details
  • Application details
  • Offer details
 
  • Event details
  • Competition details
  • A coupon
  • Twitter, Facebook, MySpace IDs
  • A link to your YouTube video

 


 
 
 
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